We created a campaign for the 2018 Reno ADDY Awards that honored all the “Killer Work” that our colleagues had come up with over the year. To play off that theme, we created the Bloody Good Blood Drive to challenge all those award-winning agencies and creatives to give a pint of blood back for every award they won.
To raise awareness of our “Bloody Good” blood drive for ADDY winners, we created “posters” using blood collection bags that were hand-delivered to local award-winning agencies. We placed a message challenging them – all those who “drew blood” at the ADDYs – to donate a pint of blood for every award they won.